Maya Brooks
A former carrier underwriter who got tired of watching loyal customers subsidize new ones, Maya co-founded Lanewise to put the rating spread in the driver’s favor.
Background.
Maya Brooks spent nine years pricing auto risk inside a national carrier — first as a personal-lines underwriter, then building the renewal models that decide whose premium creeps up and whose doesn’t. She left with an uncomfortable conclusion: the spread between carriers for the same driver is enormous, and the industry’s business model depends on you never seeing it.
She co-founded Lanewise in 2016 to show the spread. Maya built the first version of the rating engine herself in a spreadsheet, quoting friends across six carriers by hand. Today the panel is fourteen carriers and the engine re-rates every client’s renewal automatically — but every policy still gets a licensed advisor’s eyes before it binds.
Maya holds property & casualty licenses in 28 states and speaks regularly on distribution and rating transparency at industry events, including InsureTech Connect.
Coverage focus
Licenses & recognition.
Licenses
- P&C — Ohio (resident) + 27 non-resident states
- NPN 18224551
- Personal Lines Coverage Specialist (PLCS)
Education
- B.S., Actuarial Science — The Ohio State University (2007)
- Chartered Property Casualty Underwriter (CPCU) — The Institutes (2013)
Awards & Recognition
- InsurTech 100 (2023–2025)
- Columbus Inc. 40 Under 40
- ITC Vegas speaker, 2024
Professional Memberships
- Trusted Choice
- Ohio Insurance Agents Association
- CPCU Society
Recent entries.
- $1,284/yr
Westerville family, nine years loyal to one carrier — same limits, same deductibles
Loyalty pricing had crept 9% a year. Identical coverage across the panel came back $107 a month lower.
- $936/yr
Adding a 16-year-old doubled the renewal — until we moved carriers
Good-student discount plus a carrier that rates teens on the household’s telematics, not the class average.
- $58/mo
Work-from-home designer driving 3,100 miles a year, priced like a commuter
Per-mile base rate compared across three programs; premium fell from $118 to $58 a month.
Savings figures shown are illustrative of individual client outcomes and averages across recent clients who switched; they are not a guarantee of your result. Your premium depends on your driving record, vehicle, location, coverage selections, and other rating factors.